21 ژانویه
همه جملۀ بیل گیتس را شنیدیم ولی آیا تا کنون به درک درست محتوا اندیشیدهایم؟
بله بیل دوستداشتنی ما گفت “محتوا پادشاست” ولی من و شمای محتوا نویس اگر به اشتباه این تاج را سر یک سطل ماست بگذاریم آنموقع از آن پادشاه ساختهایم؟
محتوا نویسی شده ابزاری برای واژهنگاریهای 8000 کلمه ای که مثلا در گوگل رتبه بگیرد و محتوای ما خوانده شود.محتوا نویسی شده ابزار غوطه خوردن بین اچها، تبدیل شده به تکیه بر واژههای کلیدی…
آیا ما تا کنون به این اندیشیده ایم که واقعا مخاطب ما از ما چه توقعی دارد؟
آیا به این اندیشیده ایم کارفرمای ما برای نوشتن محتوا از ما چه خواسته است؟
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